Privacy Policy

1. Information We Collect

LYFIX is primarily a physical brick-and-mortar retail store. We only collect personal information that is reasonably necessary to respond to your inquiries or provide you with store assistance. Depending on how you interact with our website, we may collect:

• Contact Details: Your name, phone number, and email address when you voluntarily reach out to us via direct email, telephone calls, or contact forms.
• Enquiry Information: Specific questions, shade inquiries, brand availability requests, or messages voluntarily submitted through WhatsApp or our contact channels.
• Technical & Device Information: Standard, non-identifying technical data automatically transmitted by your browser or device, including your IP address, browser type, operating system, device identifiers, referring URL, and timestamps. If web analytics tools are active, basic anonymous usage patterns (such as pages viewed and visit duration) may also be logged.

We do not collect sensitive personal data that this website has no practical reason to process. Because lyfix.in functions as an informational boutique website rather than an e-commerce platform, we do not request or store online payment card numbers, banking passwords, or financial credentials on this website.

2. How We Use Information

Any information collected through lyfix.in is used solely for legitimate business purposes related to operating our retail store and serving our customers, including:

• Responding promptly to your customer enquiries, product requests, and shade consultations.
• Assisting customers with in-store availability, store hours, driving directions, and visiting details.
• Maintaining, diagnosing, and improving the design, speed, and usability of our website.
• Understanding general visitor traffic patterns and store interest to better serve our Kalyan community.
• Providing relevant, requested information about LYFIX, our curated brands, special in-store events, or new arrivals.

3. WhatsApp and External Services

Our website features quick links and buttons connecting you directly to third-party platforms, such as WhatsApp (Meta Platforms), Instagram, and Google Maps (Alphabet Inc.).

When you click any of these external links, you leave lyfix.in and interact directly with third-party servers. Your communications and data on those platforms are governed strictly by their respective privacy policies and terms of service, rather than this policy. LYFIX does not control and is not responsible for the privacy practices, data handling, or security of external third-party applications.

4. Analytics and Cookies

Our website may use basic technical cookies or lightweight analytical scripts to ensure proper page rendering, remember user display preferences, and aggregate general visitor metrics.

We do not employ intrusive tracking mechanisms, cross-site tracking networks, or third-party marketing pixels to profile visitors across other websites. You can control or disable cookie storage at any time through your browser settings, though doing so will not affect your ability to view our website.

5. Data Sharing

LYFIX does not sell, rent, lease, or monetize your personal information to third parties under any circumstances.

Your information is kept strictly confidential and may only be shared with trusted service providers where reasonably necessary to maintain website operations or address your requests—such as web hosting providers, content delivery networks, or communication infrastructure providers. We may also disclose information if required to comply with applicable laws of India, regulatory directives, or valid legal processes.

6. Data Retention

We retain personal information only for as long as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, complete your customer service requests, or comply with statutory recordkeeping obligations under Indian law. When information is no longer needed, it is securely deleted, purged, or irreversibly anonymized.

7. Data Security

LYFIX implements appropriate technical, physical, and administrative safeguards designed to protect personal data from accidental loss, unauthorized access, destruction, alteration, or disclosure.

While we strive to use commercially acceptable measures to safeguard your information, please recognize that no method of transmission over the Internet or electronic storage is completely impregnable. Therefore, we cannot guarantee absolute security.

8. Your Choices

You have the right to request access to, correction of, or deletion of any personal information you have directly provided to LYFIX. If you wish to update your contact details, verify what data we hold, or ask us to remove your communication records from our systems, you may contact us using the information provided below. We will handle valid requests in a timely manner in accordance with applicable legal requirements.

9. Children’s Privacy

The LYFIX website is intended for general audiences interested in beauty and personal care products and is not directed at children under the age of 13. We do not knowingly collect, solicit, or maintain personal information from children. If you believe that a child has provided us with personal information without parental or guardian consent, please contact us immediately so we can promptly take corrective action.

10. Changes to This Policy

LYFIX reserves the right to update or modify this Privacy Policy periodically to reflect changes in our boutique retail operations, technological standards, or legal obligations.

Any modifications will be posted directly on this page with an updated “Effective Date” at the top. We encourage visitors to review this policy periodically to stay informed about how we safeguard their privacy. Continued use of lyfix.in constitutes acknowledgment of the updated policy.

11. Contact

If you have questions, concerns, or requests regarding this Privacy Policy or how your information is handled, please reach out to us at: